A New Addition to our Rapidly Expanding Team

MD Analytics welcomes Geneviève Lavigne, Ph.D in the position of Research Manager.

Geneviève completed her doctoral studies in social and organizational psychology research under the supervision of Dr. Robert J. Vallerand (Université du Québec à Montréal). Her fields of expertise include human motivation and behavior as well as psychological and physical health.

Prior to joining MD Analytics, Geneviève worked as a research and statistics consultant for the Fernand-Séguin Research Center (Louis-H Lafontaine hospital, Montréal) as well as for the McGill University Health Center (Montréal) where she was responsible for the quantitative analysis on a number of research projects and collaborated in the writing of numerous scientific articles.

In addition to Geneviève’s duties as Research Manager, she will also be responsible for leading the development and validation of new proprietary research models as well as contribute to the design and publication of key industry leading syndicated studies.

“Geneviève fulfills a key strategic role for the company as we continue to further our leadership position in the healthcare and pharmaceutical marketing research industry”, noted Tyler Hassman, Co-founder and CEO of MD Analytics. “As part of our vision we are committed to advancing the research tools available to our clients, thereby enhancing the strategic value and insights coming out of the data we collect. We believe Geneviève will be able to significantly contribute to our achievement of this goal.”

About MD Analytics®

MD Analytics is a full service marketing research agency with an exclusive focus on the health industry. It has developed and maintains Canada’s largest online panel of healthcare professionals, the HealthViews Market Research Panel. The combination of its single-industry focus and healthcare panel are essential elements and defining characteristics that fuel its ability to develop innovative marketing research solutions addressing the unique challenges within the healthcare and pharmaceutical industry.

FORE MORE INFORMATION CONTACT:
Tyler Hassman, Co-founder & CEO
604-633-1927