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Rapid Detail Tracker (RDT) Evolution

We partner with you at every step of the way to ensure that your detailing strategy is optimized from all angles.

Pre-Launch

Rapid Detail Simulator

Simulate different versions of in-person or remote details with healthcare practitioners to determine which approach is most effective.

Post-Launch

Rapid Detail Tracker

Measure and evaluate the impact of the multiple detailing approaches used by yours and competitive salesforces.

In facility or remote details evaluated through qualitative interviewing.

Test multiple detail approaches with a robust sample of healthcare practitioners to clearly identify the optimal one and how to further enhance it.

Email

Phone call
Video conference

Live chat session

In-person
Social media
Brochures/Leave
behinds
Text messages/Mobile
alerts session

Pre-Launch

Rapid Detail Simulator

Simulate different versions of in-person or remote details with healthcare practitioners to determine which approach is most effective.

In facility or remote details evaluated through qualitative interviewing.

Test multiple detail approaches with a robust sample of healthcare practitioners to clearly identify the optimal one and how to further enhance it.

Post-Launch

Rapid Detail Tracker

Measure and evaluate the impact of the multiple detailing approaches used by yours and competitive salesforces.

Email

Phone call
Video conference

Live chat session

In-person
Social media

Brochures/Leave
behinds

Text messages/Mobile
alerts session

Email

Phone call
Video conference

Live chat session

In-person
Social media

Brochures/Leave
behinds

Text messages/Mobile
alerts session

Supported by MD Analytics’ Normative Database

Our unique and extensive normative database is comprised of more than 20,000 details, provides context in which to measure the success of your detailing initiatives.

MULTI-CHANNEL IMPACT ASSESSMENT

Evaluate each detailing channel you’ve employed, in order to assess the relative impact of your marketing mix and optimize your future spend.

COMPETIVIVE INTELLIGENCE

With RDT’s unique sampling methodology, you decide which competitors to track, which channels to assess, and the level of insight desired for each.

SALES FORCE EVALUATION EXPERTS

Standardized questionnaire based on 15 years of HCP sales force effectiveness research, with the flexibility to customize questions and add new ones as needed.

Topics cover 4 key themes:

  • Quality of the sales representative
  • Quality of the messages communicated
  • Leadership within the competitive set
  • The brand’s ability to differentiate

NORMATIVE DATABASE COMPARISONS

Benchmark your results using our unique and extensive normative database comprised of more than 20,000 details.

Topics cover 6 key themes:

  • Message recall
  • Message impact
  • Use of visual aids & extent of sampling
  • Share of voice
  • Impact on prescribing
  • Sales representative performance

Interested in learning more?

Complete the form below and an MD Analytics’ representative will contact you to schedule a presentation of RDT Evolution.
“The team is great, very responsive to questions along the way and delivers a presentation to the team that is engaging and drives valuable conversation. Great to work with!!”
MD Analytics Client