Engaging with Physicians: A Year in Review

While most physicians have attended both online and in-person CHE/CME events, the value provided for in-person events are considerably higher.  Regardless of the format, physicians are drawn to CHE/CME events that provide Q&A opportunities, engage in panel discussions, have Ask the Expert opportunities, and provide case-based workshops – all opportunities that allow the physician to have various forms of interaction.

Almost all physicians have attended a conference in North America over the past 12 months, compared to a third that have attended an international conference. Most of the time spent within conferences are attending panel discussions, CME sessions, and key speakers.

Regardless of the event, physicians are looking for opportunities to interact, partake in discussions with experts, and network with their peers. In addition, physicians connect pharmaceutical manufacturers with providing a valuable and compelling conference experience when they can provide practical support and/or information relevant to their practice.