Engaging with Physicians: A Year in Review
By Rahim Shah, SVP Client Services
November 4, 2024
Pharma companies are always looking for opportunities to engage with their target physicians as a means of promoting their brands as well as further educating about advancements in their therapeutic areas. These opportunities can range from small local education events to large international conferences, with each providing offerings in both an in-person and virtual format. Organizers of these events want to better understand how to maximize attendance, identify key drivers of satisfaction, and ultimately quantify the events that are providing the most value.
We surveyed 151 Canadian and 150 US physicians to better understand attitudes and behaviors as it pertains to various forms of customer engagement, with a focus on CHE/CME events and conferences.
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While most physicians have attended both online and in-person CHE/CME events, the value provided for in-person events are considerably higher. Regardless of the format, physicians are drawn to CHE/CME events that provide Q&A opportunities, engage in panel discussions, have Ask the Expert opportunities, and provide case-based workshops – all opportunities that allow the physician to have various forms of interaction.
Almost all physicians have attended a conference in North America over the past 12 months, compared to a third that have attended an international conference. Most of the time spent within conferences are attending panel discussions, CME sessions, and key speakers.
Regardless of the event, physicians are looking for opportunities to interact, partake in discussions with experts, and network with their peers. In addition, physicians connect pharmaceutical manufacturers with providing a valuable and compelling conference experience when they can provide practical support and/or information relevant to their practice.
Infographics may contain select findings from our Independent Studies. Contact us to find out if your organization qualifies for a complimentary presentation with access to the full report.
Past Studies
