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Topical Polls and Industry Trends
Sales Rep Interactions: A Balancing Act
Physician interactions with pharmaceutical sales reps have evolved significantly since the pandemic. While in-person meetings remain valuable, many doctors now appreciate the flexibility of multiple engagement options. Ensuring a balance between virtual and face-to-face interactions is key to meeting physician preferences.
Explore our latest infographic for insights into how sales rep interactions are shaping physician engagement today.
Which Medical Conference Provides the Most Value?
We surveyed US and Canadian physicians to uncover which medical conferences deliver the most value and which fall short. Interestingly, high attendance doesn’t always mean high perceived value, with key exceptions in cardiology and oncology specialties.
This infographic illuminates which conferences rank the highest in attendance and value across prominent medical specialties.
Engaging with Physicians: A Year in Review
In this study, we explore the perceptions of US and Canadian physicians on conference attendance and CHE/CME events.
The results highlight that while virtual events have become common, in-person conferences continue to provide significantly more value. Physicians prioritize interactive elements such as Q&A sessions, panel discussions, and case-based workshops, which enhance engagement and learning. The study also reveals the key factors that influence physicians’ attendance, satisfaction, and what they expect from pharmaceutical companies to create a valuable conference experience.
Discover more in our detailed infographic.