{"id":8450,"date":"2026-08-11T21:17:14","date_gmt":"2026-08-11T21:17:14","guid":{"rendered":"https:\/\/mdanalytics.com\/?p=8450"},"modified":"2026-08-11T21:19:32","modified_gmt":"2026-08-11T21:19:32","slug":"physician-participation-market-research","status":"publish","type":"post","link":"https:\/\/mdanalytics.com\/en\/topical-data\/physician-participation-market-research\/","title":{"rendered":"What Drives Physician Participation in Market Research?"},"content":{"rendered":"<p>Physicians say they value market research. They also turn down about half the studies they are invited to each month. We asked 139 Canadian and 150 U.S. physicians what makes them accept one invitation and pass on another.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Physicians say they value market research. They also turn down about half the studies they are invited to each month. We asked 139 Canadian and 150 U.S. physicians what makes them accept one invitation and pass on another.<\/p>\n","protected":false},"author":12,"featured_media":8461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,18,19],"tags":[],"country-icon":[45,44],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-topical-data","category-topical-data-canada","category-topical-data-usa","country-icon-canada","country-icon-united-states"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Physician Participation in Market Research | MD Analytics<\/title>\n<meta name=\"description\" content=\"Survey findings from 139 Canadian and 150 US physicians on participation rates in market research, the studies they accept and what 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