Our passion is transforming the data we collect into engaging insights.
We are a full service provider of healthcare and pharmaceutical market research solutions backed by our Leave No Stone Unturned Guarantee.
Industry Expertise
Since 2003, we have conducted market research in a variety of health-related areas amassing deep expertise and proprietary norms within the pharmaceutical and healthcare industry.
Superior Sample
Fueled by our proprietary market research panel of healthcare professionals, our in-house field team consistently delivers more target respondents and larger sample sizes.
Engaging Insights
Recognized in the health and pharmaceutical market research industry for our visually intuitive and engaging story-based reports, we move the boardroom conversation from understanding to taking action.
Supporting our research services is the MD Analytics Panel: Perspectives in Health.
Welcoming all healthcare professionals to join our panel.
Topical Polls and Industry Trends
Which Medical Conference Provides the Most Value?
We surveyed US and Canadian physicians to uncover which medical conferences deliver the most value and which fall short. Interestingly, high attendance doesn’t always mean high perceived value, with key exceptions in cardiology and oncology specialties.
This infographic illuminates which conferences rank the highest in attendance and value across prominent medical specialties.
Engaging with Physicians: A Year in Review
In this study, we explore the perceptions of US and Canadian physicians on conference attendance and CHE/CME events.
The results highlight that while virtual events have become common, in-person conferences continue to provide significantly more value. Physicians prioritize interactive elements such as Q&A sessions, panel discussions, and case-based workshops, which enhance engagement and learning. The study also reveals the key factors that influence physicians’ attendance, satisfaction, and what they expect from pharmaceutical companies to create a valuable conference experience.
Discover more in our detailed infographic.
Gen Pop experience with PSPs
We are excited to share some of the results of our latest independent study on patient perceptions of pharmaceutical companies and the impact of Patient Support Programs (PSPs). Our findings highlight the crucial role PSPs play in enhancing trust and satisfaction among patients.
Explore our latest infographic to discover more about the importance of these programs and their influence on patient experiences.
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