We surveyed US and Canadian physicians to uncover which medical conferences deliver the most value and which fall short. Interestingly, high attendance doesn’t always mean high perceived value, with key exceptions in cardiology and oncology specialties.
This infographic illuminates which conferences rank the highest in attendance and value across prominent medical specialties.
In this study, we explore the perceptions of US and Canadian physicians on conference attendance and CHE/CME events.
The results highlight that while virtual events have become common, in-person conferences continue to provide significantly more value. Physicians prioritize interactive elements such as Q&A sessions, panel discussions, and case-based workshops, which enhance engagement and learning. The study also reveals the key factors that influence physicians’ attendance, satisfaction, and what they expect from pharmaceutical companies to create a valuable conference experience.
Discover more in our detailed infographic.
We are excited to share some of the results of our latest independent study on patient perceptions of pharmaceutical companies and the impact of Patient Support Programs (PSPs). Our findings highlight the crucial role PSPs play in enhancing trust and satisfaction among patients.
Explore our latest infographic to discover more about the importance of these programs and their influence on patient experiences.
Vaccines have been an almost inescapable topic across the media since COVID-19. Now, four years out from the start of the pandemic, we wanted to better understand vaccination rates and explore those that are most sought out by the general public.
This independent study explores American and Canadian experiences with vaccines. MD Analytics surveyed 1000 people in each country, and the results highlight high vaccination rates and the crucial role pharmacies play in providing access, especially for flu and COVID-19 vaccines.
View our latest infographic to discover findings on vaccination trends and the opportunities for increasing awareness and uptake of essential vaccines.
From smartphone apps for tracking medical conditions to the increasing use of AI for researching diseases and treatments, patients are embracing digital tools to take control of their health. Our latest infographic, based on a study conducted among 2000 individuals in the US and Canada, unveils patterns in the adoption and utilization of health management technology.
Explore the evolving landscape of healthcare technology and discover how patients are leveraging digital tools to enhance their healthcare experience in the results of this independent study.
How involved are patients in their healthcare decisions? Our latest independent study presents the findings of surveying 2000 individuals in the US and Canada. Discover insights into patient participation in treatment decisions and their use of other sources, like social media, for medical information.
Physicians are spending, on average, two hours a day using websites and social media for professional purposes. The increasing reliance on digital media is transforming how physicians engage with crucial product information.
This infographic delves into the insights of our most recent study, exploring which social media channels physicians prefer for professional use, their perceived appropriateness, and the platforms where they welcome interactions with pharmaceutical companies.
In the rapidly evolving landscape of healthcare, the role of digital tools and media in the professional lives of healthcare professionals is only growing. Physicians now accept less than half of pharma reps’ requests for meetings. As these in-person interactions decline, the need for effective digital information channels becomes crucial.
Our latest infographic illuminates who physicians view as leaders in the digital media space, and what factors influence these perceptions.
The healthcare sector is on the cusp of an AI revolution, with tools like ChatGPT set to transform medical practice. From easing administrative burdens to aiding in complex diagnoses, AI’s integration could allow physicians more time for direct patient care. MD Analytics surveyed 300 physicians to gauge their outlook on AI’s future role.
In a recent study, MD Analytics surveyed 300 physicians to gauge their awareness and use of AI, especially in light of the ChatGPT platform. The findings highlight a significant gap in AI understanding among healthcare professionals, with less than half familiar with the concept. Usage of AI, particularly language models like ChatGPT, remains low due to lack of familiarity and trust. Concerns include patient self-diagnosis based on AI-generated information and the resulting challenges for physicians. Bridging this knowledge gap is crucial to maximize AI’s potential in healthcare.
Physician specialists are not all alike!
MD Analytics surveyed 100 U.S. physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources with the goal of identifying attitudinal differences in order to help pharma marketers more effectively communicate with their target audience.
Four segments emerged.
Physician specialists are not all alike!
MD Analytics surveyed 100 Canadian physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources to identify attitudinal differences to help pharma marketers more effectively communicate with their target audience.
Four segments emerged.
According to our recent research among physician specialists, the younger generation is more concerned with patient empowerment and support than the older generation.
Although almost all specialists believe patients should be more directly involved in their care (96% Younger vs. 92% Older), there are some generational gaps around attitudes toward patient support, treatment decisions and information.
The top two day-to-day challenges are the same for Younger and Older specialists. However, for Younger specialists, their number one challenge, lack of patient support to enable patients to play more of a self-management role (85%), stands out far above their number two, lack of coverage for best treatment options (63%); for Older specialists, these two items are equally challenging (73% and 77%, respectively). Furthermore, Younger specialists are much less satisfied with manufacturer patient support programs (PSPs) than their older counterparts (Younger 65% vs. Older 86%).
Key insights have emerged in a new study conducted by MD Analytics in terms of differences in how younger and older Canadian physician specialists perceive aspects of patient care.
Building on previous findings that showcased generational differences among primary care physicians, MD Analytics conducted a follow up study in March of 2023 that included a mix of 100 Canadian physician specialists. The overall objective of this study was to determine the extent to which a generational gap may exist in approaches to treatment and patient management. In our analysis, we divided specialists into two groups: younger physicians, those under 45, and older physicians, those 45 and older.
According to our recent research among physician specialists, the younger generation is less engaged with and reliant on pharmaceutical companies than the older generation.
When it comes to information sources used in the past six months, online and paper-based medical journal articles are the most common resource for both Younger and Older specialists. However, differences exist in the use of pharmaceutical sales reps (Older 44% vs. Younger 33%) and significantly in the use of pharmaceutical websites (Older 33% vs. Younger 15%).
There are also differences in preferred information sources for new products and services, with Older specialists having a stronger preference for industry-provided information. Half (52%) of Older specialists prefer sales reps, significantly higher than one-quarter (28%) of Younger ones. Similarly, Older specialists are more likely to prefer manufacturer websites (Older 50% vs. Younger 38%).
Key insights have emerged in a new study conducted by MD Analytics regarding perceived work life imbalances among younger and older Canadian physician specialists.
As a prelude to the latest data, we reflect on previous research we conducted with physicians in October of 2022 which showed that the majority of specialists in Canada felt overwhelmed and burned out compared to pre-pandemic times. While this is true across medical specialties, the data also hinted that this feeling may be more pronounced based on age.
The COVID-19 pandemic has undeniably impacted our healthcare system in many ways. One of the most significant impacts has been staffing shortages among Canadian healthcare workers.
Since the start of the pandemic there has been a substantial rise in shortages of healthcare workers across Canada. To what extent does this shortage affect physicians and their practice? How severe has the staffing shortage been in the past year? What type of support do physicians seek in order to reduce the workloads in their practice? To answer these questions MD Analytics surveyed 50 family medicine physicians and 90 specialists on the topic of healthcare staffing shortages across Canada, post pandemic.
The World Health Organization (WHO) declared the novel coronavirus (COVID-19) outbreak a global pandemic on March 11, 2020. Now at the three-year mark, the US healthcare workforce is still trying to recover and labor shortages are stressing clinicians and hospitals. MD Analytics surveyed 50 primary care physicians and 109 specialists about the effect of the COVID crisis on staff shortages, as well as their attitudes about support from pharmaceutical companies.
In the past year alone, four-fifths of physicians (80% PCPs and 78% Specialists) say they have been impacted by staff shortages, and almost all (98% of PCPs and 87% of Specialists) find the situation worse compared to pre-pandemic. Hospitals (both Teaching and Non-Teaching) are hit the hardest compared to other settings, as well as those in the South relative to other regions.